Advertising at the Edge of the Apocalypse

Advertising at the Edge of the Apocalypse (2018)


  • Genre: Documentary
  • Release Date: 2018-03-20
  • Runtime: 1h 2min
  • Language: English
  • Production Company: Media Education Foundation
  • Production Country: United States of America
  • Directors: Jeremy Earp, Sut Jhally.

Summary

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

Advertising at the Edge of the Apocalypse Trailer

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  • Sut Jhally

    as
Directing Jeremy Earp Director
Production Loretta Alper Producer
Writing Jeremy Earp Writer
Editing Jeremy Earp Editor
Writing Sut Jhally Writer
Editing Sut Jhally Editor
Directing Sut Jhally Director
Editing Jason Young Editor
Crew Katelyn Dube Intern
Crew Sandra Scanlon Intern
Production David Mello Production Assistant
Crew Emily Hodgkins Intern
Sound Rikk Desgres Sound
Crew David Tauscher Intern
Production Sarah Marmon Production Assistant

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