Investigates the central ideas of Marshall McLuhan using pictorial techniques and including his own comments. Examines the reaction of others to his views and points out that his interest is the impact of electronic technology on the contemporary world.
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| Writing | Guy Fraumeni | Teleplay |
| Art | Mort Fallick | Production Design |
| Writing | Marshall McLuhan | Original Concept |
| Production | Anthony Urrutia | Researcher |
| Costume & Make-Up | John Jiras | Makeup Artist |
| Writing | Quentin Fiore | Original Concept |
| Writing | Ernest Pintoff | Teleplay |
| Editing | Michael Calamari | Editor |
| Lighting | Morton Novak | Gaffer |
| Production | Guy Fraumeni | Producer |
| Directing | Ernest Pintoff | Director |
| Directing | Guy Fraumeni | Director |
| Directing | B.J. Bjorkman | Script Supervisor |
| Directing | Amin Q. Chaudhri | Insert Unit Director |
| Art | Jerry Hicks | Property Master |
| Production | John Becker | Researcher |
| Camera | Fred Porett | Camera Operator |
| Production | Budd Wilds | Unit Manager |
| Visual Effects | Peter Quartararo | Animation Director |
| Camera | Morris Hartzband | Director of Photography |
| Production | Ernest Pintoff | Producer |
| Production | Peter Goldfarb | Production Coordinator |
| Production | Gene Sultan | Production Supervisor |
| Camera | Robert Ward | Grip |
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