Investigates the central ideas of Marshall McLuhan using pictorial techniques and including his own comments. Examines the reaction of others to his views and points out that his interest is the impact of electronic technology on the contemporary world.
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| Production | Budd Wilds | Unit Manager |
| Directing | Guy Fraumeni | Director |
| Production | Anthony Urrutia | Researcher |
| Costume & Make-Up | John Jiras | Makeup Artist |
| Directing | Ernest Pintoff | Director |
| Art | Jerry Hicks | Property Master |
| Writing | Marshall McLuhan | Original Concept |
| Production | Ernest Pintoff | Producer |
| Art | Mort Fallick | Production Design |
| Writing | Guy Fraumeni | Teleplay |
| Camera | Robert Ward | Grip |
| Writing | Ernest Pintoff | Teleplay |
| Camera | Morris Hartzband | Director of Photography |
| Visual Effects | Peter Quartararo | Animation Director |
| Lighting | Morton Novak | Gaffer |
| Directing | B.J. Bjorkman | Script Supervisor |
| Production | Gene Sultan | Production Supervisor |
| Camera | Fred Porett | Camera Operator |
| Production | John Becker | Researcher |
| Production | Peter Goldfarb | Production Coordinator |
| Directing | Amin Q. Chaudhri | Insert Unit Director |
| Writing | Quentin Fiore | Original Concept |
| Editing | Michael Calamari | Editor |
| Production | Guy Fraumeni | Producer |
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